Roanoke 540-563-5020 | Lynchburg 434-239-5077 | Winchester 540-665-1827 | Culpeper 540-727-0361 | Clarksburg, WV 304-566-7696 | Smith Mountain Lake 540-719-0181

The Benefits of Dealing with a Family Owned and Operated Business

In a world of mega corporations, it’s refreshing to encounter a family-owned company with its priorities in the right place. Large publicly owned companies also have their priorities; however, these priorities are not necessarily always in the best interest of their customers. Instead, these companies are focused on keeping their shareholders happy by increasing profitability and return on investment.

David James Homes is not one such publicly owned company.

Rewind to 1995 when Merle Heckman, already a veteran of the housing industry, started David James Homes in Roanoke, Virginia. With his custom-home building experience, Merle wanted to test a different business model, one that was more customer-focused.

David James Homes’ mission is to provide affordable custom housing for average families. Controlling costs allows homeowners the option to have the amenities you expect at an affordable price. Purchasing building products in volume from vendors to secure better pricing, allows customers to choose products through in-house design centers rather than offering allowances for YOU to venture on YOUR own to seek out products that often drive up home prices by hundreds or even thousands of dollars. Customers love the convenience and the savings.

But don’t take our word for it. Homeowners who build with David James Homes often compliment us on the care and intimacy they received from their team members, on both the sales and construction side. Each customer receives personalized service where their needs and concerns are addressed.

Although David James Homes has grown in recent years with Selection Centers in Roanoke, Lynchburg, Culpeper and Winchester, as well as an office in Clarksburg, West Virginia the same maxim remains true—our company is like family.

Customers tell us they are frequently astonished that Merle is readily available and will even, at times, personally get involved in a home-building project, helping customers with whatever they may need on a particular issue.

When you hear Merle say “We build your home like it’s my home,” that’s a true, heartfelt statement from someone who that is focused on his customers’ ultimate satisfaction.

To learn more about David James Homes and founder Merle Heckman, visit

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